Hi 👋 I’m Ashley
Product Designer based in Virginia.
I design thoughtful, intuitive experiences that untangle complexity and spark delight, grounded in a big-picture mindset and curiosity.
Hi 👋 I’m Ashley
Product Designer based in Virginia.
I design thoughtful, intuitive experiences that untangle complexity and spark delight, grounded in a big-picture mindset and curiosity.
Case Study | Pepsi | SodaStream Professional
A sustainable way to stay hydrated.
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Case Study | Electrify America | HomeStation
Charging your car at home made easier.
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Experience
With over 10 years of experience, I’ve partnered with top brands across industries like fintech, consumer goods, telecom, and sustainability to solve diverse challenges. Collaborating with engineers, researchers, and strategists, I’ve led projects from discovery to delivery—facilitating workshops, creating prototypes, supporting research, and refining designs into intuitive, polished experiences.
🌟 I'm excited to bring energy and sharpened skills to my next opportunity.
Future
2017-2024
Senior Product Designer
Willowtree Apps
Designed and launched user-centered digital experiences for top brands, leading end-to-end solutions from vision to execution. With expertise in visual design, design systems, and user research, I created scalable, intuitive products, championed customer experience, and collaborated cross-functionally to drive business impact.
2016-2017
UX Designer
Vibethink
Collaborated with project managers, developers, and clients to design websites and web apps that meet user and business needs. Led discovery sessions, created user flows and prototypes, and maintained ongoing client engagement by presenting solutions, gathering feedback, and incorporating their input to ensure successful implementation.
2013-2016
Senior Designer
Musictoday
Designed web advertisements, promotional emails, and websites for major artists while collaborating with account managers and clients to deliver high-quality materials efficiently. Worked closely with the Art Director, UX/UI Director, and Engineering team to improve the in-house CMS and support the team’s creative direction.
Skills
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Experience in crafting intuitive, user-focused designs that balance functionality and aesthetics, using tools like Figma, Sketch, Zeplin, and Principle.
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Experience in assisting Researchers in user interviews and usability testing to inform design decisions.
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Creating wireframes, interactive prototypes, and high-fidelity visuals to bring concepts to life and test ideas in Figma and Principle.
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Experience in building and maintaining cohesive design systems that ensure consistency across products.
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Experience working closely with engineers, researchers, and stakeholders to align project goals and deliver impactful solutions.
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Experience with mentoring younger designers through collaboration and one-on-one sessions
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Quick to learn and adapt to new tools, technologies, and methodologies in a fast-paced environment.
Kudos
“If you are on a hard project, you want Ashley on your team (first pick for dodgeball every time). That’s because she’s in the trenches with you, willing to do whatever it takes to get the project over the finish line and reach the client’s goal. Diving headfirst to learn new skills are just a couple of things I’ve seen Ashley do without hesitation for the team’s success.”
“Working with a true pro is always fun. Ashley is super talented // gifted, easy-going, supportive, and overwhelmingly positive (and always smiling!) ... Ashley creates a safe, collaborative environment, that allows others to share and feel at ease around her. ... I’ve seen her receive overwhelming praise from execs validating this. Her work is user-centric, clean, crisp, and refined. ”
👋 my life outside the pixels
I’m a maker at heart—always working on a new project, exploring the outdoors with my husband, or hanging out with our pups, Maddie & Delilah.
Making is my creative outlet, whether knitting, crocheting, sewing, or house projects. I love creating something useful and beautiful.
You can also find me reading and gaming, exploring new worlds and perspectives, and igniting my imagination. Whether I’m picking up new skills or getting lost in a story, these activities keep me curious and inspired.
4 of 50 books read this year.
⭐️ Starting fresh for 2025!
Lakes Pullover
Ozetta
Southern California
L.A., Disneyland, Laguna Beach