Hi, I’m Ashley 👋 I design with curiosity, build with collaboration, and love to create products that make an impact.

A product designer creating in beautiful Crozet, Virginia.

👋 I'm Ashley Explore My Work See My Experience Kudos What I've Been Up To Let’s Chat Outside the Pixels

I've worked with top brands across many different industries creating intuitive, customer-focused designs.

Explore my work →

With over 10 years of experience, I’ve worked across industries and solved diverse challenges. Working alongside engineers, researchers, and strategists, I’ve led projects from discovery to delivery—facilitating workshops, creating prototypes, supporting product researchers, and refining designs into intuitive, polished experiences.

Case Study | Pepsi | SodaStream Connect

A sustainable way to stay hydrated.

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Case Study | Electrify America | HomeStation

Charging your car at home made easier.

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Experience

See what’s on my resume →

Future

🌟 I am excitedly looking for full-time and contract opportunities.

2017-2024

Senior Product Designer

Willowtree Apps

Designed and launched user-centered digital experiences for top brands, leading end-to-end solutions from vision to execution. With expertise in visual design, design systems, and user research, I created scalable, intuitive products, championed customer experience, and collaborated cross-functionally to drive business impact.

2016-2017

UX Designer

Vibethink

Collaborated with project managers, developers, and clients to design websites and web apps that meet user and business needs. Led discovery sessions, created user flows and prototypes, and maintained ongoing client engagement by presenting solutions, gathering feedback, and incorporating their input to ensure successful implementation.

2013-2016

Senior Designer

Musictoday

Designed web advertisements, promotional emails, and layouts for major a artists while collaborating with account managers and clients to deliver high-quality materials efficiently. Worked closely with the Art Director, UX/UI Director, and Engineering team to improve the in-house CMS and support the team’s creative direction.

Skills

Experience in crafting intuitive, user-focused designs that balance functionality and aesthetics, using tools like Figma, Sketch, Zeplin, and Principle.
Experience in assisting Researchers in user interviews and usability testing to inform design decisions.
Creating wireframes, interactive prototypes, and high-fidelity visuals to bring concepts to life and test ideas in Figma and Principle.
Experience in building and maintaining cohesive design systems that ensure consistency across products.
Experience working closely with engineers, researchers, and stakeholders to align project goals and deliver impactful solutions.
Experience with mentoring younger designers through collaboration and one-on-one sessions
Quick to learn and adapt to new tools, technologies, and methodologies in a fast-paced environment.

Kudos

“If you are on a hard project, you want Ashley on your team (first pick for dodgeball every time). That’s because she’s in the trenches with you, willing to do whatever it takes to get the project over the finish line and reach the client’s goal. Diving headfirst to learn new skills are just a couple of things I’ve seen Ashley do without hesitation for the team’s success.”

— Willowtree Senior Product Designer (Electrify America)

“Working with a true pro is always fun. Ashley is super talented // gifted, easy-going, supportive, and overwhelmingly positive (and always smiling!) ... Ashley creates a safe, collaborative environment, that allows others to share and feel at ease around her. ... I’ve seen her receive overwhelming praise from execs validating this. Her work is user-centric, clean, crisp, and refined. ”

— Willowtree Product Manager (Sling)