Hi 👋 I’m Ashley
Product Designer based in Virginia.

I design thoughtful, intuitive experiences that untangle complexity and spark delight, grounded in a big-picture mindset and curiosity.

Explore my work →

Hi 👋 I’m Ashley
Product Designer based in Virginia.

I design thoughtful, intuitive experiences that untangle complexity and spark delight, grounded in a big-picture mindset and curiosity.

Explore my work →

Case Study | Pepsi | SodaStream Professional

A sustainable way to stay hydrated.

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Case Study | Electrify America | HomeStation

Charging your car at home made easier.

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Experience

With over 10 years of experience, I’ve partnered with top brands across industries like fintech, consumer goods, telecom, and sustainability to solve diverse challenges. Collaborating with engineers, researchers, and strategists, I’ve led projects from discovery to delivery—facilitating workshops, creating prototypes, supporting research, and refining designs into intuitive, polished experiences.

See what’s on my resume →

2025-Current

Senior Product Designer

Eli Lilly


2017-2024

Senior Product Designer

Willowtree Apps


2016-2017

UX Designer

Vibethink


2013-2016

Senior Designer

Musictoday


Skills

  • Experience in crafting intuitive, user-focused designs that balance functionality and aesthetics, using tools like Figma, Sketch, Zeplin, and Principle.

  • Experience in assisting Researchers in user interviews and usability testing to inform design decisions.

  • Creating wireframes, interactive prototypes, and high-fidelity visuals to bring concepts to life and test ideas in Figma and Principle.

  • Experience in building and maintaining cohesive design systems that ensure consistency across products.

  • Experience working closely with engineers, researchers, and stakeholders to align project goals and deliver impactful solutions.

  • Experience with mentoring younger designers through collaboration and one-on-one sessions

  • Quick to learn and adapt to new tools, technologies, and methodologies in a fast-paced environment.

Kudos

If you are on a hard project, you want Ashley on your team (first pick for dodgeball every time). That’s because she’s in the trenches with you, willing to do whatever it takes to get the project over the finish line and reach the client’s goal. Diving headfirst to learn new skills are just a couple of things I’ve seen Ashley do without hesitation for the team’s success.
— Willowtree Senior Product Designer (Electrify America)
Working with a true pro is always fun. Ashley is super talented // gifted, easy-going, supportive, and overwhelmingly positive (and always smiling!) ... Ashley creates a safe, collaborative environment, that allows others to share and feel at ease around her. ... I’ve seen her receive overwhelming praise from execs validating this. Her work is user-centric, clean, crisp, and refined.
— Willowtree Product Manager (Sling)

Want to chat about my work or team up on something exciting?

👋 my life outside the pixels

👋 my life outside the pixels

I’m a maker at heart—always working on a new project, exploring the outdoors with my husband, or hanging out with our pups, Maddie & Delilah.

Making is my creative outlet, whether knitting, crocheting, sewing, or house projects. I love creating something useful and beautiful.

You can also find me reading and gaming, exploring new worlds and perspectives, and igniting my imagination. Whether I’m picking up new skills or getting lost in a story, these activities keep me curious and inspired.

Reading goal

12 of 25 books read this year.

On the needles

Solene
Vest

Moreca Knit

Latest adventure

Southern California

L.A., Disneyland, Laguna Beach